SEO stands for” Search Machine Optimization”. In simple terms, SEO means the process of optimizing your website to increase its visibility in Google, Microsoft Bing, and other hunt machines whenever people search for
- The products you sell.
- services provideed by you
- Information on motifs in which you have deep moxie and/ or experience.
The better the visibility of your runners in hunt results, the more likely you’re to be set up and clicked. Eventually, the thing of hunt machine optimization is to help attract website callers who’ll come guests, guests or cult who keep coming back
How is SEO different from SEM and PPC?
SEM and PPC are two other common terms you’ll read about a lot then on Hunt Machine Land and hear about in the larger hunt marketing community
. Read on to learn further about both of these terms and how they’re related to SEO.
SEO vs. SEM
SEM stands for hunt machine marketing – or, as it’s further generally known, search marketing. Hunt marketing is a type of digital marketing. It’s an marquee term for the combination of SEO and PPC conditioning meant to drive business via organic hunt and paid hunt. Put simply, search marketing is the process of gaining business and visibility from hunt machines through both paid and overdue sweats. So
how do SEO and SEM differ?
Technically they are n’t different – SEO is simply one- half of SEM SEO = driving organic business from hunt machines. SEM = driving organic and paid business from hunt machines. Now, this is where effects get a bit confusing. moment, numerous people use SEM interchangeably with PPC( which we’ll talk about in the coming section). This idea seems to undercut SEO. still, SEO is marketing, just like PPC is marketing. Then’s the stylish way to suppose about SEO and SEM Imagine SEM is a coin. SEO is one side of that coin. PPC is on the wise side.
SEO vs. PPC
PPC stands for pay- per- click – a type of digital marketing where advertisers are charged whenever one of their announcements gets clicked on. basically, advertisers bid on specific keywords or expressions that they want their announcements to appear for in the quest machine results.
When a user searches for one of those keywords or expressions, the advertiser’s advertisement will appear among the top results.
So again, if we suppose of quest marketing as a coin, SEO and PPC are two sides of the same coin
- – SEO is the overdue side,
- PPC is the paid side.
Another pivotal point it’s important noway to suppose of it as “ SEO vs. PPC ”( i.e., which one is better) because these are complementary channels. It’s not an also- or question – always choose both( as long as your budget allows it). As we mentioned ahead, the terms SEM and PPC are used within the sedulity interchangeably.
still, that’s n’t the case also on Hunt Machine Land. Whenever we mention “ SEM, ” it will be because we’re pertaining to both SEO( organic quest) and PPC( paid quest). still, you can dig deeper into these papers
If you’re curious about the history behind how “ SEM ” came to mean “ PPC ” at the rejection of SEO.
- How Wikipedia Turned PPC/ Paid Hunt Into SEM.
- Does SEM = SEO CPC Still Add Up?
